Showing posts with label right hand drive. Show all posts
Showing posts with label right hand drive. Show all posts

Sunday, January 19, 2025

   10. Classic American Car Hobby in Australia......


The Classic American Car Hobby: 

In Australia

(Originally published in Collectormania magazine, February, 1996)

Please Note : The information contained in this piece was
 accurate at the time of publication. However, some key aspects
 of the classic American car hobby have now changed. As such, this
 work should not be relied upon as being a complete source of up to
 date information in regard to the buying, selling and daily use of such vehicles
--------------------------------------------------------------------------------------------------------------

There was a time when American cars just about dominated Australian roads. Long before the Japanese invasion of local showrooms, skyrocketing petrol prices and severe traffic congestion, the big yanks provided just the kind of rides that Aussies wanted. Comfortable, rugged and reliable, the Chevrolets, Fords, Dodges and other US-sourced makes that were assembled in large numbers over here, enjoyed great popularity. Not that they had it all their own way, of course. Indeed, the competition was fierce. The English took care of the small fry with such offerings as Morris and Austin while the Europeans also managed to grab a piece of the action with the likes of Fiat and Renault. And, in between all of these, there were dozens of other intriguing name plates, many of which have since disappeared.

Fall and rise

By the 1950s “Australia’s Own Car”, the Holden, had started its rise to prominence and as the ‘70s got underway the golden days of American cars down under had come to an end. But the jumbos of the blacktop would never completely fade away nor would they be forgotten by their legion of admirers. Somewhat ironically, as Detroit’s dazzling dinosaurs became increasingly scarce in Australia’s new car dealerships, their predecessors suddenly found themselves back in favor on the emerging “retro” scene. A curious social phenomenon of the 1970s was the craze for ‘50s and early ‘60s nostalgia that swept through the US, Britain and Australia, particularly in the period immediately following the release of the cinematic blockbuster American Graffiti. Set in California circa 1962, this outstanding youth-themed nostalgia film was primarily a celebration of the cars and music of the era. After blitzing the box office, the movie’s soundtrack album quickly sold a million. Self combusting off each other, both the film and the record triggered a flood of imitators.

Memories of American Graffiti (1973) Richard Dreyfuss (check shirt) Charles Martin Smith and
 Ron Howard (top left) Original soundtrack recording (top right)
Mel's drive-in restaurant as featured in the movie (IMDB images) 

https://www.youtube.com/results?search_query=american+graffitti

https://en.wikipedia.org/wiki/American_Graffiti

As it happened, American car collectors played a key role in stimulating this marketing boom which is still going strong. It was pure co-incidence. But, just as the whole thing was gathering steam, a few dedicated fanciers of Detroit steel presented the first ever-so-humble swap meets in Melbourne. Intended to be nothing more than casual get-togethers at which vintage car parts could be traded, these decidedly low-key affairs were often staged in suburban parks. The idea caught on, however, and what began as an insignificant hobbyist activity grew into a multi-million dollar industry. Today, no collectables event anywhere in Australia can rival Victoria’s massive Bendigo swap meet in terms of crowd numbers and cash turn-over.

What's hot

Although the majority of classic American cars have a following, the most sought after are those that were built in the 1950s and ‘60s, certainly among the baby boomers. Ford Mustangs, Customlines, Galaxies, “Tank” Fairlanes, Chevrolets and the quirky “R” series Valiants are probably the leaders in the popularity stakes. Further up the ladder, Cadillacs and Buicks have a loyal fan base as well but their comparative rarity and luxury status tends to exclude many would-be owners.


Ford Mustang (top left) Customline (top centre) Galaxie (top right)
Tank Fairlane (lower left) Chevrolet (lower centre) R series Valiant (lower right)
(All images from Flickr)
Cadillac (left) Buick (right) (Flickr)




The leaning towards so-called “space age rides” can be easily explained. To begin with, many cars from the ‘50s and ‘60s have survived in drivable condition. Secondly, some of the more compact makes such as Mustangs and Valiants have remained sufficiently practical to be used as daily transport. Finally, this was the period that saw the arrival of television in Australian homes - a huge innovation which had a profound impact on popular culture. Right from the kick-off, the nation’s TV screens were filled with American shows and American cars. To impressionable young (and not so young) minds, the sight of glamorous Hollywood stars jumping into equally glamorous chrome-encrusted limos had a powerful influence.

The general public’s adulation of heavy cruisers lasted for quite a while. However, as with all fashion trends, it eventually ran its course and concluded by taking a swift and decisive nosedive in ‘70s due to several factors. Continuing unrest in the Middle East led to rumors that the international supply of oil and petrol was going to be seriously disrupted and big cars were dumped onto the market at a furious rate of knots. Of course, the much-talked about “fuel crisis” never eventuated. But, sadly, a lot of rare imports from across the pond were sent to wrecking yards in Australia while the panic lasted. Also, before all things retro came into vogue, the outlandish automotive styling of the “finny ‘50s” was considered ugly and undesirable. Again, this was seen as being reason enough to banish the chrome Goliaths of yesteryear to the scrap heap.

Cost of cruising

In keeping with virtually everything else in life, the cost of dabbling in this hobby has increased substantially in recent times. To get involved in anything more ambitious than minor restoration work, you’ll need plenty of spare cash. For those who don’t want to go down that track, however, reasonably complete and drivable cars of the ‘50s, ’60s and ‘70s can still be bought at realistic prices.

Over the years, local American car buffs have had to contend with the expense of right hand drive steering conversions. With the US being a left hand drive country, car manufacturers on that continent produce their vehicles with the steering wheel on the left side of the dashboard. This situation has traditionally meant that fully imported American cars have had to be “converted” to right hand drive upon their arrival in Australia in order to qualify for registration.

1963 Buick Electra 225 : Original left hand drive American dashboard (top)
Custom converted to right hand drive for Australia (lower)

https://www.flickr.com/search/?user_id=78453720%40N06&sort=date-taken-desc&text=1963%20buick%20electra%20225&view_all=1

However, there were a few alternatives available. Up until the 1970s, Ford, Chrysler, General Motors and a couple of the independent US makers put-together right hand drive American - designed cars at their plants in North America and Australia. But the majority of these were basic models and the more exotic creations that appeared on local roads came over as special imports.


A 1962 Chevrolet Impala Sport Sedan built right hand drive for export
 at GM's plant in Tarrytown, New York. This superb example was sold new by Preston Motors
in Melbourne, Australia and is now owned by local collector Carl L. Kelsen
(Chevy Classic Club photos)

In some parts of Australia provisional registration schemes are now available which allow for the use of vintage left hand drive cars. However, later models still have to undergo surgery . Although there are federal laws that cover conversion standards (known as Australian Design Rule Regulations), other requirements concerning the acquisition, disposal and registration of secondhand cars vary from state to state.

Buying the dream

If you are ready to take the plunge and buy your personal American dream car, the question then arises as to where you are going to find it. You have several choices.

First up, you can look for something which is already right hand drive and registered. This is, by far, the easiest and usually the cheapest method of purchase. Alternatively, you can source a “left-hooker” from an importer and make your own arrangements to have the necessary work carried out. Another idea is to place an order with one of these companies and they will then find a car for you in the US and have it shipped back to Australia. Be aware, however, that transport costs can be quite hefty. The final option, otherwise known as the “last resort”, is to import a car yourself. But this is dangerous ground on which to tread for the inexperienced. Indeed, unless you have a comprehensive knowledge of international container shipping and Australian Customs procedures, you would be well advised to give this kind of venture a very wide berth. Incomplete or unlawful paper-work can result in vehicles being confiscated and heavy fines being imposed.

If you don’t want to pull on a basket case and spend twenty or thirty grand on a complete restoration, always select a vehicle which is registered and has a current roadworthy certificate. In the State of Victoria, a registered secondhand car must be either sold with a roadworthy (to be arranged by the vendor through a licensed tester) or be deregistered and have its number plates returned to the relevant authorities. In most states there is a major, independent automotive consumer body such as the RACV in Victoria and the NRMA in New South Wales which will carry out a comprehensive inspection of a secondhand car for a modest fee. If you are not mechanically inclined please think seriously about using this service. It is also vitally important to ensure that the vehicle in question is not “under finance” as it could be legally repossessed even if it has been sold to a new owner. In Victoria, you can call the Vehicles Security Register to check that the car has a clear title.

Should you decide on a left hand drive import and choose to find a converter yourself ensure that you do some research. Converting American cars, particularly full sized luxury examples, is not like changing a set of spark plugs. It involves a complex, exacting and expensive procedure. Prices start at around $3,000 (1996) and can go up to several times that amount, depending on the job. A bad conversion can turn your dream purchase into a nightmare on wheels.

Join the Club

If you are a newcomer to the hobby you might like join a club which caters for your preferred vehicle. These groups conduct regular meetings and publish newsletters through which both cars and parts can often be located.

Original sales brochures that were supplied to dealer showrooms along with shop manuals can be absolutely invaluable if you want to undertake a restoration project. Of course, most of the American brochures were printed in full colour and they give you an idea of how engines, bodies and interiors looked when the cars rolled off the assembly lines. Some of these items are becoming a bit pricey due to their rarity but they can still be found without too much trouble at swap meets as well as on the internet.








Unless you’ve got unlimited money and plan to keep your current ride forever, another golden rule is: Don’t overcapitalize your investment. Unfortunately, if and when you decide to move on, nobody will care how much money you have poured into your prized possession. You may have spent $20,000 on a car which is only going to be readily saleable for half that amount.

In the end, buying a classic American car is no different to buying anything else in life - you get what you pay for. The bottom line is simple. If you stick to your budget and proceed with caution you’ll have loads of fun with these mighty old cruisers.

(Note: When you go over to the Flickr website to view the following albums, ensure that the middle icon
 in the set of three that appears at the top right corner of the screen (the toolbar) is highlighted. 
If it isn't, then click on it. This will ensure that photos are displayed, initially, in the correct "album" size. 
You can then click on individual photos to supersize them . 
 

Ensure that this icon (above) is highlighted. 




-------------------------------------------------- End ------------------------------------------

Header photo: 1959 Buick Electra 225 - Simon Fraser

Please Note : The information contained in this piece was accurate at the time of writing (1996). However, some key aspects of the classic American car hobby have now changed. As such, this work should not be relied upon as being a complete source of up to date information in regard to the buying, selling and daily use of such vehicles in Australia

   14. Preston Motors Melbourne:The American Years

PRESTON  MOTORS

  The American Years
    
An interview 
with Australian media personality Tony Featherstone
 about his early days working with Melbourne's Preston Motors in the 1960s.


Widely known as the "Voice of ABC TV" in Sydney, Tony enjoyed a long career which also included stints with both ABC and commercial radio stations.  We spoke on several occasions during April, 2014 when he shared his memories of the Melbourne automotive scene as it was from 1950s through to the ' 70s. Sadly, Tony passed away in January, 2019. However, he remained an enthusiastic classic car buff until the end and I was most appreciative for the time that he set aside to answer my questions about the golden days of Melbourne's most famous Holden dealer, Preston Motors, and particularly their involvement with imported luxury cars from the US.
______________________________________________________________________________________________________________________________________________________

Bruce 

First up Tony.... thanks for making yourself available to have a chat about Preston Motors 

Tony

Hi Bruce....More than happy to do so 

Bruce

You've been based in Sydney for many years but where did life begin for Tony Featherstone ? 

Tony

I grew up in the bayside area of Melbourne...in Brighton to be specific.... and I attended Xavier College..... first at their junior school in Brighton and then the senior school in Kew.

Bruce

Xavier has produced quite a few prominent media personalities over the years such as Mike Walsh, Phillip Brady and Mike McColl Jones....were you at school with any of  those luminaries ?


(Left to right) Mike Walsh, Phillip Brady and Mike McColl Jones (Google all photos)

Tony

No, they were all a fair bit older than me and they'd left the senior school before I got there. However, I did get to know them later on because I ended up working in the media myself

Bruce

Interests and hobbies as a youngster?

Tony

Always cars and car spotting. Dragging my father along to the Motor Show. School holidays were spent riding my bike endlessly all over Melbourne. Living in Brighton, summers were spent mainly on the beaches, of course, including the lovely old Brighton Beach Baths...... since demolished.

Bruce

When and how did you come to join the staff at Preston Motors ?

Tony

Well, actually it was the first place I worked at after I left Xavier.

I really wanted to get into radio, but you were usually told to go to an announcing school after hours while you supported yourself with a day job. Anyway, I applied to a couple of banks which accepted me, but I found that prospect a bit too dull and uninteresting. So, then , in  February of 1965, I just happened to wander into the Preston Motors showroom at 104 Russell Street in the city and was dazzled by a new Chevy.........  spent some time chatting to a couple of salesmen about their work, and thought I'd go upstairs to the personnel office and see if there was anything going. And, much to my surprise, they engaged me as a sales cadet on the spot. It was all quite spontaneous.

Preston Motors showroom 104 Russell Street, Melbourne (1960s)
 (Preston Motors company photo)

1965 Chevrolet Bel Air was sold by Preston Motors (Flickr)
 and Tony Featherstone around the time that he joined the company.

Bruce

And exactly what did your job involve?

Tony

As a trainee salesman, I used to move cars around to various locations, learn stock control and registration, change tyres and batteries when necessary. I often had to deliver new cars to their buyers and I would also do showroom duty on Saturdays.

Bruce

As I recall it was a pretty big operation. Any idea how many people would have been on the staff when you were there ?

Tony

I'm not sure. They had branches in Coburg, St Kilda, Footscray, Essendon and South Melbourne as well as the city. Probably hundreds of people

Bruce

Who was the Sales Manager in at the city when you were there ?

Tony

From memory, the general sales manager was David Chapman. Under him... each branch had its own sales manager. And above all was the G.M., Bob Jacka.

Bruce

And they were primarily a Holden dealership ?

Tony

Yes. In fact, they were Victoria's leading Holden new car dealership but they also sold Chevrolets and Buicks


Newspaper advertisement for
Preston Motors Holden (1950s?) (Preston Motors company photo)


Bruce

Did they sell used cars..... that is... did they take trade - ins ?

Tony

Yes they did. They had their own used car yards, usually attached to the new car showrooms. They took trade - ins, retailing the best and wholesaling the remainder to smaller used car dealers.


Preston Motors Used Car Reconditioning
 - Location Unknown (left) and the company's Malvern used car outlet (right)
 (Preston Motor company photos)


Bruce

OK......Let's turn our attention now to those big luxury  American cars that they were selling in your day...

But just before we do that.... to put things in perspective in regard to the general Melbourne car scene of that time.......

There were three major GM or GMH dealerships in Melbourne back in the 1960s and ' 70s.......namely...Preston Motors, Rhodes Motors and Southern Motors... is that correct ?

Tony

Correct.

Bruce

Were all of them factory dealerships ?

Tony

Well...when you say factory dealerships...the factory never owned dealerships. They were all private companies or publicly listed companies which were simply granted franchises by GMH to sell their products. Each business could change hands, but GMH would have to agree to continue any existing agreements with the new owners.

Bruce

Understood.  But all three of those companies were primarily Holden dealerships ?

Tony

Yes they were. There were lots of other dealerships around the city and the state that only sold Holden. For example, my father bought his '57 Holden from Brighton Beach Motors.

Bruce

And , again..... as I remember...... each of them.. that is..... Preston, Rhodes and Southern also sold at least one or more makes of GM's American cars as well.. as part of their range......

Tony

That's right. Preston sold Chevrolet and Buick..... Southern sold Pontiac... and Rhodes sold Cadillac and Oldsmobile....


Southern Motors magazine
 advertising for its range of fully imported 1970 Pontiacs 



1961 Cadillac De Ville with original Victorian number plates. Most likely sold
 new by Rhodes Motors of Melbourne (Bruce Corneil).



The 1963 Oldsmobile at Rhodes Motors.

The Age, September 25, 1963 (top left) The Age, 1963 road test  (top right).
Possibly the same test car photographed at Albert Park, Victoria in the 1980s
 (Rohan Russell photos)





Bruce

Why was it that all three of the dealerships didn't offer all of GM's American cars... that is why did each dealer only offer one or two ?

Tony

I think there might have been historical reasons why each dealer had specific American cars... but, also, it was probably just the fact that no dealership could handle Holden plus all the American makes as well so they simply decided to allocate them randomly.

Bruce

Fair enough ....... let's go back to Preston Motors...

In the  '60s.... your range from the bottom to the top in terms of price and prestige would have run ....... Holden..... Chevrolet Bel Air.... Chevrolet Impala...  then Buick Electras.. Correct ? 

Tony

Yes, also Riveras and , perhaps, a few Wildcats . The Wildcats were actually part of the Invicta range but they had more in common with the Electras from both an appearance and equipment viewpoint 

Bruce

Right, yes....I'd forgotten about the Rivieras and Wildcats. How about Invictas and Le Sabres ?

Tony

No, I don't think so... only top of the line cars

New Holdens at Preston Motors Russell Street showroom. 
Also looks like there may be a fully imported American coupe or convertible
in the background (top left), possibly a Buick Electra 225 or , maybe, a '62 Wildcat (1960s)
 (Preston Motors photo). Could be one of these cars :



This 1962 Buick Wildcat was photographed in Sydney in the '80s.
This was the first year for Wildcat, an upmarket subseries of Invicta which
 had more in common with the higher level Electras including the same tail lights. The
 extent of Preston Motors involvement with Wildcats is unclear as they didn't seem to be a part of
 the company's usual range of Buick imports ?Chances are that if any were offered for sale they would
 have been fully equipped in order to be interest to Electra and Riviera buyers  
 



Bruce

Now, those cars like the Impalas and the Buicks ... . I assume they would have been fully imported from either the US or Canada and arrived in Australia left hand drive... so ...... did Preston Motors do the steering conversions....... or were some of them actually built right hand drive in North America ?

Tony

The early Impala hardtops...that is the 1960 to ' 64 cars which had just about run their course  before I joined the company were built right hand drive in the US. After that, I'm fairly sure that the '65 model Impalas came in from Canada either as fully built right hand drive exports or, possibly, as CKD or SKD units - to be assembled and painted at the GMH plant in Dandenong...although my memory is a bit sketchy on that one. And, of course, they were already assembling Pontiac Laurentains and Chevrolet Bel Airs at Dandenong as well.



1962 Chevrolet Impala Sport Sedan. Built right hand drive for export
 at the General Motors factory in Tarrytown ('Sleepy Hollow", New York. Sold 
 new by Preston Motors of Melbourne, Australia. 
Owner Carl Kelsen (Photos Carl Kelsen)

(Right) General Motor's former Tarrytown plant
 (since demolished) on the Hudson river where the right hand drive export 
Impalas were built. The 50 millionth Chevrolet rolls off the production line
 at Tarrytown (left) (GM Archives)



The Age, August 6, 1963


1963 Chevrolet Impala 4 Door Hardtop Sport Sedan
  photographed in Melbourne, 2017 (Flickr)





The Canadian sourced 1962 Pontiac Laurentian (above) (Just Cars)
 and the 1961 Chevrolet Bel Air (lower image) (Flickr).Both assembled at
 General Motors Dandenong plant in Melbourne



Bruce

I'm familiar with the term CKD... that is, Completely Knocked Down, but not SKD.... what does that mean ?

Tony

SKD stands for Semi Knocked Down. Sometimes it's hard to quantify the extent to which a car is knocked down because each case is different. But a SKD car usually looks like a car, maybe missing interior, bonnets and boot panels or, perhaps, even glass has to be installed. CKD doesn't look a car. It's just a  box of bits to be made into a car.

Bruce

I'm with you...

Tony

But the whole business of right hand drive versus left hand drive imports had quite a history which needs a bit more explanation....... if you've got time...

Bruce

Absolutely....... go right ahead

Tony

OK.....

Well. ... to begin with ....I seem to recall reading that all through the 1930s, Chevs, Buicks and, possibly, Oldsmobiles arrived in Australia as chassis, engines and front body clips, to be fitted with local bodies that were supplied by the Holden Body Company. All those cars were built right hand drive in this country.

After the war that arrangement continued from 1946 - 48.

For '49, I think I'm right in saying that the Chevs came in with Canadian bodies.. SKD.

Buick was almost unavailable from about '49 onwards but any that entered the country as private imports would have been converted to right hand drive...somehow.... when they arrived . Think I've got the story straight with all that.

Anyway, in 1962 Preston Motors began importing left hand drive Buicks, as mentioned before, mainly upmarket top of the line models and converting them at the company's South Melbourne facility.


1938 Oldsmobiles being assembled at General Motors
 Fishermen's Bend factory (left)(Rohan Russell photo).
 Newspaper advertisement for ' 38 Oldsmobiles - The Herald,
 Melbourne, Australia January, 26, 1938 (right)



1959 Buick Electra 225 Riviera Hardtop. This car was imported to Australia for use as a foreign
 embassy vehicle in Canberra. Later converted to right hand drive by Alec Hawke in Sydney (Flickr photos). 
Current owner is Simon Fraser of Melbourne who has owned the car since 1973.


The Age, November 14, 1960. 
Believed to be the same car pictured above, the Buick was being 
sold in late 1960 by well known Melbourne business Linacre's Auction Garage.





Original American sales brochure for the 1962 Buick Electra 225



The Age, July 27, 1963



'62 Electra 225 sold new by Preston Motors(car was originally pale metallic blue) 




'63  Electras at Preston Motors. 
The six window hardtop (upper image) and the convertible (lower image)




The '64 Electra (Flickr)



Bruce

So, how did you get hold of those cars... did you order them via GM's Australian head office ?

Tony

No, we imported our own cars directly from GM in the US, independently of GMH Australia.

Bruce

Numbers....How many cars are we talking about each year ?

Tony

Probably about twenty Electras and perhaps twenty Rivieras. Some had been ordered in advance by customers. Most had not.

Bruce

When they arrived in Melbourne what happened to them ?

Tony

They were stored on the upper level at Russell Street and from there they went down to South Melbourne to be converted.

Bruce

Tell me a bit more about the place where the conversions were done.....exactly where was it and did you ever drop in to have a look at the cars being done ?

Tony

Yes, I did have a look around once or twice. It was a huge facility on the corner of Ferrars and Lorimer Streets... .it covered many acres. But the Buick conversion activities were just one part of the operation. Holden stock was kept in enormous open yards down there. Also it contained the pre-delivery section, where new cars were cleaned up, detailed and, in fact, registered by visiting officers from the MRB. In addition to all that, there were various admin offices as well as a car servicing department for the public and even a panel beating facility. The whole site was sold to Mazda in the '80s or thereabouts

Bruce

How long did it take to do the conversions ?

Tony

It took weeks to do each car.....anything up to a couple of months in some cases. They could only do two or so at a time. I can remember certain cars being in bits, covered in dust and lying around for ages. They might have got a wriggle on if a car had already been  sold and had a buyer waiting for it. When they were finished, they came back to the city to await a buyer.

Bruce

Was it a complicated and costly procedure ?

Tony

Yes to both of those questions. Conversions were very complicated and time consuming and obviously that cost was reflected in the retail price.

Bruce

When the cars arrived in the showroom... did potential buyers know, understand or even care that the cars had been modified to such a great degree and had undergone so much surgery ?

Tony

Well, actually, some customers were shown the left hand drive cars upstairs at Russell Street, agreeing to buy one after conversion and then they'd come back in a month or so to get it.

1967 (?) Buick Riviera (note car is still left hand drive)

1967 Buick Riviera 430 Wildcat V8 360 HP - YouTube

https://www.youtube.com/watch?v=d8RYD2FPc_4


Bruce

Did you ever have much in the way of after sale problems with those cars due to the conversions ?

Tony

No. The conversions were superb jobs and never caused problems. The work was supervised by an automotive engineer .It wasn't just done by mechanics. Obviously, when you're making major changes to such vital areas as brakes and steering everything has to be 100 % correct.


1964 Electra dashboard. Original Left hand drive (above) (Car.info). 
Converted right hand drive (below). (Flickr) 

Bruce

Just harking back to costs and retail prices .....and to put the kind of expense that was involved in buying one of those converted luxury cars into perspective...can you recall..... approximately... how much the public had to pay for each car..... let's say starting at the bottom with Holden... then going up to the Buicks.....

Tony

Gee, it's long ago now and I was there around the time that the currency was changing over from pounds, shillings and pence to dollars and cents. Can't really remember exact prices but, from memory, I think they ranged from about  $2200 for the cheapest Holden up to , maybe, $9,000 for the Buicks. As I recall, the Electras were around 4,500 pounds before the change of currency. They were very expensive by standards of the day 

    

Bruce

Did those more expensive cars sell in reasonable numbers ?

Tony

We sold very few Buicks.... perhaps a dozen or so each year. The early hardtop Impalas ... also fairly small numbers... a few dozen maybe. Bel Airs did the best from a sales viewpoint, especially as government agencies, both federal and state, bought those

Bruce

Were there many walk - in buyers for those Electras and Rivieras  or did you have people who were always on the books... ready, willing and able to buy those cars as soon as they came in

Tony

Buyers were found in different ways. Some would walk in. Some were repeat customers. But they usually had a few cars left at the end of the year to be carried over and perhaps discounted a little. There are only so many rich people around.

Bruce

Would luxury and semi luxury cars like Buicks and Impalas have also gone to suburban dealerships or even major country dealerships ?

Tony

Any country Holden dealer could have ordered one for a client, but I doubt they would have bought one on spec and hoped it might sell. Farmers liked the Bel Airs, but they mostly came to a Preston Motors branch in Melbourne to buy them.

Bruce

You must have had a bit of maturity and presence about you as a nineteen year old to be given the job of selling Buicks to fairly well to do buyers

Tony

Ah well, no I must clarify this ....as mentioned before... I was just a trainee salesman and general assistant. I didn't sell those very expensive cars to wealthy clients.

Bruce

Right. But you did say that you often used to deliver new cars to their buyers. Any famous customers ?

Tony

I suppose Henry Bolte was our best known customer. Bolte had a standing order for a new black Buick Electra each year. They always carried the rego number 108. But I do remember that there was an argument in '65 when the order was mucked up and the car came over without power windows. Bolte refused to accept it and kept his '64 for an extra year while they imported and converted a '66 model. It took many months to import and convert them. When his new car was ready I was given the job of handing it over. His chauffer brought in the '64 and we put the 108 plate on the ' 66. The chauffer asked if I could help him transfer the contents of the boot to the new car. Well... I could not believe my eyes! The Premier's car.....immaculate on the outside....the boot contained muddy gumboots, shotguns and cartridges, empty beer cans...just a total mess. Seems Bolte took the car home to the property at Meredith on weekends and went shooting in it. But most of the other buyers were fairly understated and anonymous types, although obviously well heeled



Henry Bolte: Victoria's stout, chain-smoking, hard-drinking, gun-toting Premier 
was about as politically incorrect as
 you could get. He was also the State's longest serving and most electorally successful political leader.
 (All photos Google)

Bolte's Buicks. The Premier pictured in front of 
his 1962 Electra (left) and walking back to his' 69 model (Bolte 
second from the left) after the official opening of a new hospital (right)

https://www.youtube.com/watch?v=IDZpQagUzo4


It is believed that this '62 Electra sedan was
 originally a Victorian government car (later owned by yours truly).
The same car today... with a white roof.....


Bruce

Now just moving up.. probably to a time after you were out of the business...

Why did Preston finally quit the whole process of importing and converting Buicks..... was it simply due to the fact that locally built cars started to become much better equipped and luxurious..... things like the Holden Statesman and later the Caprice...which had factory air, power windows.. etc

Tony

There were a number of changes starting to happen simultaneously in the local American car market. For example, GM Detroit couldn't see the numbers for Chev and Pontiac working in this country any more and they decided, like Ford, that they could simply build more upmarket versions of their run of the mill Australian cars much more easily and cheaply and they decided to make do with that. At about the same time, Preston Motors abandoned their Buick program, mainly because Torana, Monaro and Statesman had come onto the market and they needed the space on their showroom floors to display all of them....and those cars were selling in large numbers.


(Left to right) Holden's Monaro, Statesman and Torana (Google)

https://www.youtube.com/watch?v=BJ313lTj7Qs

https://www.youtube.com/watch?v=M-7RQ7YFyEk

https://www.youtube.com/watch?v=nZQkVPKTHW0

https://www.youtube.com/watch?v=3QpRD0NKW1k


The new Holden Monaro made a spectacular debut at the Bathurst 500
in 1968 when driver Bruce McPhee won the race at the
wheel of the above car with an average speed of 128mph

 Preston Motors were  quick to exploit the win from a promotional viewpoint  

1968 HARDIE-FERODO 500 - YouTube

Bruce

Do you know if any Preston Motors company records survive from that period... such as sales books etc ?

Tony

Not sure. The company still exists, of course, at least in name, and it still sells Holden here and there. But apart from Essendon, all their branches have gone now, replaced by others selling different makes in new locations. Perhaps someone in a dungeon somewhere is keeper of the secrets.


Preston Motors last remaining Holden showroom
 in Essendon, Victoria.(PM company photo)


Bruce 

OK... so , you've spent 1965 and ' 66 in at 104 Russell Street
Where did your life take you after you left Preston Motors  ?

Tony

At the end of  '66 I passed an announcing audition at ABC Radio in Melbourne. After eight years of being on air, I moved behind the scenes and became a program producer for 3LO. Did that for a couple of years.... worked with some interesting people in that role, including Graham Kennedy. I produced Graham's drive time program for about six months. In 1977 I moved, permanently, up to Sydney where I've remained to this day. I initially returned to on air work at 2CH, a commercial station up here for ten years. Then, in the late ' 80s, I rejoined the ABC...but ABC Television...also in Sydney where I spent twenty - five years as a voice over and general announcer. Finally retired two years ago.


Tony in the 2CH studios with American Top 40 stars
 Don McLean and Rita Coolidge (Tony Featherstone collection)

Bruce

Well.... it sounds like you had a very interesting career......and it all started way back there in February of 1965 when you just happened to walk through the big glass doors at Preston Motors - 104 Russell Street in Melbourne.... hopefully after you had opened them first !

Tony

Indeed.

Bruce

Tony Featherstone.. thanks for your time today...

Tony

Thanks Bruce